Welcome to U Group AB ("we," "us," "our"). We are committed to protecting your privacy and ensuring that your personal data is handled in a lawful, transparent, and responsible manner. This privacy policy explains how we collect, use, store, disclose, and safeguard your personal data when you:

• Communicate with us via email, phone, or meetings
• Are a customer with us entered into a contractual agreement with us
• Are included in our CRM system for customer relationship management
• Use our services or visit our website
• Are affiliated with us in other ways than those listed above

We process your personal data in compliance with the EU General Data Protection Regulation (2016/679) (“GDPR”) and applicable Swedish laws.

This policy applies to U Group and all its affiliated companies, i.e. Friday Group AB & OIO Group AB.

The data controller responsible for processing your personal data is:

U Group AB Kungsportsavenyen 10 411 36 Göteborg, Sweden info@friday.se

U group has an external Data Protection Officer:

Qbase AB
Oliver Edstrand
dpo@qbase.se

We collect personal data to provide, manage, and improve our services and to maintain our customer relationships. The types of personal data we process include:

• Personal Identification Information: Name, email address, phone number, and any other information you provide us with
• Customer data: Customer history, notes from calls and meetings, email correspondence, employee information
• Contractual data: Contracts, billing information, payment history
• Communication: Emails, meeting notes, etc.

We do not collect sensitive personal data, such as health or biometric data, unless it is absolutely necessary and only with your explicit consent.

We collect and process personal your personal data for the following purposes:

• To facilitate communication, respond to your queries and provide customer support.
• To manage services, agreements, and invoicing.
• To improve customer service and follow-ups.
• Comply with legal or contractual obligations.

We collect personal data in the following ways:

• Directly from you when you fill out a contact form, send an email, or enter into an agreement with us.
• From meetings and calls, where we may document relevant information in our CRM system.
• Other parties that share relevant data on you with us.

We process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for us to process your personal data.
• Contractual Obligation: When processing is necessary due to a contract between us.
• Legal Obligation: When we must process data to comply with the law.
• Legitimate Interest: For our legitimate interests, provided your interests and fundamental rights do not override those interests.

We retain your data only as long as necessary to fulfill the purposes we collected it for, and to satisfy and comply with any legal, accounting, or reporting requirements.

We implement technical and organizational security measures to protect your personal data, including:

• Encryption of data during transmission and storage.
• Restricted access to personal data, ensuring only authorized personnel can access it.
• Password protection and two-factor authentication for our systems.

Under GDPR, you have the following rights regarding your personal data:

• Right to access: Request a copy of your personal data.
• Right to rectification: Correct inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data.
• Right to restrict processing: Limit how we process your data.
• Right to object: Object to data processing for direct marketing purposes.
• Right to data portability: Request your data in a structured format.

To exercise any of these rights, please contact us at info@u-group.se

We only share personal data when necessary:

• With service providers, such as IT support, CRM systems, and cloud storage providers.
• With authorities, when we have a legal obligation to disclose data, such as tax authorities.
• In case of business changes, such as mergers or sales of the business.

We always ensure that third parties comply with GDPR by signing data processing agreements where required.

We use cookies and similar technologies on our websites to enhance and enable your browsing experience, analyze traffic, and personalize content. Cookies help us understand how our websites are used and enable key features such as login functionality, language preferences, and site customization. Some cookies are essential for the proper operation of our websites, while others are used for analytics and marketing purposes.

When you visit any of our websites for the first time, you will be given the option to choose which types of cookies you wish to allow.

Note that to access our websites, necessary cookies are activated. You are not able to deactivate these.  

Would you like to alter your cookie settings for any of our websites, follow the instructions below for each respective website:

• u-group.se
  
  • Scroll to the bottom of the page and click the “Cookie Settings” button.
• friday.se
  
  • While on the page, access the cookie settings by pressing the icon showing in the bottom left corner.
• oio.se
  
  • Scroll to the bottom of the page and click the “Cookie Settings” button.

If you have any questions about how we process your personal data, or would like to exercise your rights under GDPR, please contact us:

U Group AB
Kungsportsavenyen 10
411 36 Göteborg
info@u-group.se

If you believe we are not complying with GDPR, you have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY): www.imy.se